The Marketing Reset: A Strategy-First, Results-Focused Marketing Workshop

Feeling like your content is all over the place, and your marketing just isn’t working like it should?
Not sure how to get from visibility to actual sales?
Tired of spinning your wheels posting content and sending emails that don’t get results?
Confused about what’s meant to go where—or how to even start building a proper plan?
Wish someone would just sit down with you and help you work it all out?
We get it. And that’s exactly what this workshop is here for.
Outcomes:
- You’ll walk away with a clear, evergreen content and email marketing strategy that fits your business
- You’ll learn how to identify and use your audience’s psychological triggers so your messaging actually connects and converts
- You’ll start building your plan in the room—this isn’t a sit-and-listen day
- You’ll gain clarity on what to post, when, and why—with simple templates and tools to make it stick
- You’ll finally understand how your marketing connects to your sales—and how to make it work for you
And you won’t be left to figure it out alone afterwards.
You’ll also get:
- A 90-minute online follow-up session to keep you moving
- One month of free access to Rachel’s Content Masterweb coaching group + full resource library (value $395 + GST per month)
Who is this for:
Small business owners who are doing their own marketing, feeling a bit overwhelmed, and want a practical, no-fluff strategy that actually works.
You’re ready to get clear, get confident, and get better results from what you’re already doing.
About the Facilitator
Rachel Klaver is a North Canterbury-based marketing strategist, author, and educator who has worked with over 1,000 NZ businesses to build results-focused content marketing strategies. She’s known for making marketing feel doable, for meeting people where they’re at, and for her unwavering belief that every small business deserves smart, strategic support.
This in-person workshop is normally priced at $795 + GST, but Rachel has created a discount especially for Canterbury business owners.
Feedback from Previous Participants
“I felt a monumental shift in my thinking. The fears and overthinking are gone. I finally know what I’m doing—and why. One day really made a difference.”
– Liz Gardiner, Quintessential You
“Rachel made everything feel clear and relevant to MY business. I saw how the principles worked across different industries, and I felt supported the whole way through.”
– Melanie Medland, Psychologist
Why This Matters
This one-day event was designed specifically to fill a gap for North Canterbury businesses. Without the usual funding options available in our region, Rachel has reworked her national-level training to bring the same value, at a local price. If you’ve been putting off getting your marketing sorted, this is your chance to do it – properly.