Identify Marketing Events
Brought to you by ENC Business Service Partner, Identify, this series of workshops, seminars and gatherings will grow your marketing skill. Learn to promote your business more effectively and grow your business profit.
Upcoming Events
23 January – Oh Yes! Social Media Marketing That Actually Works
11 February – Create a Powerful Brand Identity with Canva
12 February – Better Business Brunch for North Canterbury Women in Business
5 – 6 March – Create a Marketing Plan in Just Two Days
6 March – Marketing My Local Business (An AmberleyNZ Event)
3 April – Content That Connects. Using Chat GPT to Create Converting Marketing Content
Scroll down to read more about each course and to register
- Date and Time: 23 January, 11:00am – 12:00pm
- Location: Online
- Price: Free
- Click here to register.
This programme will show you howe to create engaging social media posts that connect and inspire.
Yes your social media content is meant to get you sales
Yes your social media content is meant to get you leads
Yes your social media content is meant to grow your business
If it’s not… LET’S FIX IT – For free!
Spend one hour with me and I’ll help you find what’s msising and help you learnn how to write a REALLY GOOD social media post.
Are you tired of pouring effort into social media posts that seem to fall flat? Do you feel like you’re shouting into the void with no response from the very people you want to reach? You’re not alone—and this free live session is exactly what you need to turn things around.
What We’ll Cover:
- Common Content Missteps: We’re going to take a good look at how a content marketing strategy is made – and what essential planning steps you might need to take before you dive back into creating your content.
- Crafting a Captivating Caption: Use my fool proof and tested social media caption wirting format that’s going to attention grab, get people taking action AND make them pleased they slowed the scroll to read your content (wins all around!)
- Finding the Gaps: Discover how to pinpoint what your audience actually wants to see and what types of content you’re avoiding AND why we’re not jsut “trying to go viral” as a small business. (hint: it’s not what most people think).
Why This Workshop is Different
This isn’t your average social media advice. I’ll show you how to create posts that feel authentic and resonate with the right people, giving you the confidence to post content that grows your business. You’ll walk away with a solid foundation and a clear plan for making social media a tool that works for you.
BONUS: Every attendee gets a free guide and workbook to start creating powerful social media content right away.
Click here to register.
- Date and Time: 11 February 2025, 9:30- 11am
- Location: ENC Business Centre, 143 Williams Street, Kaiapoi
- Price: $99 NZD (plus. GST)
- Includes: Expert tips, branding advice
- Click here to register.
This is a practical, action based, hands on workshop to show you how to use Canva to create social media graphics that do more than look good—they’ll build a brand that people remember.
What You’ll Learn:
- Quick Designs for a Cohesive Brand: Learn how to make professional, branded social media graphics without spending hours on each one.
- Confidence to Post Consistently: No more sitting on great ideas—get those branded posts out there fast, with designs that reflect your business.
- Communicate Your Brand’s Value: Ensure every graphic you create aligns with your brand’s message and identity, so your audience knows exactly who you are.
- Look Like a Pro: Create branded designs that won’t just get scrolled past but will make people stop, engage, and remember your business.
PLUS – Lots of tips, hacks and exploring what canva can do for you ( and the rule is THERE IS NO SUCH THING AS DUMB QUESTIONS!)
Detailed Overview:
- Practical Branding Tips: I will walk you through how to use Canva’s tools to create designs that build a strong, consistent brand presence.
- Brand Consistency: Discover how to maintain a cohesive look and feel across all your social media platforms, so your audience instantly recognises your business.
- Strategic Branding with Canva: Understand how to use Canva as a branding tool, helping you create designs that communicate your brand’s identity, not just pretty graphics.
Here’s what you’ll walk away with:
- Confidence in creating branded Canva graphics quickly and effectively.
- Tips , tricks and ideas to help you get started with confidence
- A workbook for you to pop your notes and action plan
Why Canva for Branding?
Canva is more than just a design tool—it’s a way to ensure every post you create reflects your brand’s identity and communicates your value.
Click here to register.
- Date: Second Wednesday of every month
- Time: 8:45 am – 11 am
- Location: MainPower Stadium
- Tickets: $45 + GST, covering brunch, the speaker session, and connections that just might change your month (or more).
- Click here to register.
Brought to you by ENC Business Service Partners, Identify and Culture Collab, this is your opportunity to network, learn, and grow with North Canterbury women in business at the Better Business Brunch! Good food, real connections, & inspiration.
Ready to start your day with a boost of inspiration, solid support, and a fantastic meal with other North Canterbury women in business? Welcome to the Better Business Brunch! This monthly meetup isn’t about polished pitches or stiff networking; it’s a warm, real space where we can show up, learn together, and forge connections that last longer than a business card exchange.
Here’s what you can expect:
🕘 8:45-9:30 am: Roll in, settle down, grab your coffee, and dive into easy conversations with fellow business owners who know what it’s like to juggle everything. No pressure, just real chats with real people. (We know some of you may be doing school drop offs – so as long as you are ready to go at 9:30 we’re happy to see you!)
We’ll remind you to go get your brunch from about 9:15
🍽️ 9:30-10:25 am: Brunch is served! While you enjoy a tasty spread, we’ll dive into the heart of the event – a speaker session designed to give you practical insights and a fresh perspective. Kicking off our first session, Rachel Klaver will share “Killer Beginner Tips for Showing Up More in Your Small Business.” Real talk, real tips and hopefully soem real reasons to laugh (and adopt her saying ‘you can’t kill a man with your face!)
💬 10:25-11 am: As we wrap up, there’s time to reflect, discuss, and connect with others at your table. The focus? Building relationships that help each of us thrive in our unique business journeys.
Whether you’re here to learn, to connect, or simply to enjoy a productive morning surrounded by supportive women, the Better Business Brunch is for you. Grab your ticket, and let’s build something better—together.
Brought to you by Rachel Klaver from Identify Marketing, Hayley Smith from Culture Collab, Tsarina Dellow from Shore Dellow Accountants, and Sel Leigh from Leigh Development.
- Date: 5th and 6th of March
- Location: Sudima Airport Hotel, Christchurch
- Tickets: $2,000+GST – subsidy may be available through the Regional Business Partners Network.
- Click here to register.
this programme is designed to transform your marketing strategy from the ground up.
Over two days you’ll explore and learn up-to-date marketing practices and strategy, and write a strategy customised for your business.
You’ll then create a clear action plan designed to attract, engage and convert your ideal customers
Here’s what we’ll cover over the two days:
- How to best explain what you do
- Simplifying your message to cut through a busy marketplace
- How to define your target market (beyond demographics)
- Defining your positioning
- A check on pricing and profitability pillars
- Identifying gaps and differentiation from competitors
- Unique selling proposition
- Improving word of mouth, influencer and referral marketing
- Customer experience and the customer journey
- Who owns the marketing role
- Appropriate use of AI in marketing
- Website Optimisation
- Email Marketing that works
- Creating a social media strategy framework
- Printing and branding needs
- Traditional marketing (Radio/Print/Other)
- PR, Expos, Conferences
- Business owner brand
This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact Guy Graham, the business growth advisor for North Canterbury.
Click here to register.
- Date: 6 March
- Time: 6pm – 8pm
- Location: 119 Carters Road, Amberley
- Tickets: Free
- Click here to register.
Want to grow a more profitable local business with marketing that s simple and doens’t cost the earth?
The first is to do a good job. I reckon you’re all over that already
The second is to accept that you will need to find and keep a bit of time every week to do your marketing. If you do that, and commit to it, then you will see amazing results.Marketing a business within in a specific location is much easier than trying to market to a wider, nationwide/ broader audience
There’s lots of things you don’t need, and there’s some “quick fixes” you can do to really improve your visibility, awareness and get those leads coming in.
We believe that even for businesses with full books, marketing is a security blanket to keep those leads coming in no matter what
We’re going to cover:
- How to maximise the free marketing options you have
- What you must do
- What you can avoid
- Why you don’t need to spend large amounts on others managing your marketing
- What budgets you should consider
- How to make old school marketing and digital marketing work together
You’ll come away with simple actions you can do right away to improve your marketing
I promise that:
- I will talk in clear language and avoid jargon
- I will not give you a plan that’s impossible to achieve
- I will provide real life examples applicable to your business
Why is this free?
AmberleyNZ is awesome – and asked me to come speak!
I’m proud to live in North Canterbury and want to help local businesses in my area thrive and grow.
As a business we’ve steadfastly committed to adding value, and supporting small to medium business owners.
I can promise you it will be packed full of value and you will come out with actionable tasks, tips and ideas to incorporate into your business straight away
Who Should Come
if you’ve got a business that caters to a local area, this is perfect for you. If you cater to a wider area, or nationwide/ international it will still have nuggets, but you may find some parts not as suitable
Click here to register.
- Date: 3 April
- Time: 9:30am-11:00am
- Location: ENC Business Centre, 143 Williams Street, Kaiapoi
- Tickets: $99+GST
- Click here to register.
You’ll discover how to embrace AI and learn how to use chatGPT to build out a powerful content marketing message without sounding like a robot.
About this event
Click here to register.
Meet Rachel Klaver, your Content Marketing Coach
I want that for you.
(The other stuff: I work full time as a marketing strategist, coach and trainer. I co run our business Identify Marketing with my husband Rod. I’ve written 28 books, the last one on content marketing (it’s called Be a Spider, Build a Web.). I write a fortnightly column for NZ’s Stuff newspaper on marketing, and have two podcasts: MAP IT Marketing, and Confident Content.)